Tuesday, September 28, 2010


Ooohweee, does Citroën know how to get this pale, pajama-wearing, cries-himself-to-sleep-every-night hippie blogger interested. Screw match-dot-com, we've got a car dating service now. The French brand know for its wild and out of this world concepts (see GTbyCitroën, Survolt, Revolte, etc.) has created a new form of match-up for the car enthusiast called Dating 2.0, and it's one nifty little time-waster.

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Starting from today, Toyota UK is accepting orders for its modestly updated iQ mini, which will make its debut at this week's Paris Motor Show. Priced from £10,158 on the road, the 2011 model year iQ benefits from some barely noticeable changes inside and an engine lineup that has been revised to meet Euro 5 emissions standards.

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Why can't carmakers stick to building cars? You don't see Dyson and Prada making a limited edition vacuum cleaner or Apple and Westinghouse producing an iPad integrated refrigerator (so far).

And yet, here we are. Swedish camera company Hasselblad (famous for its camera's use on the Apollo moon missions) and Italian supercar maker Ferrari have collaborated on a limited edition model of the Hasselblad H4D camera.

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We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.

Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...

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