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Monday, February 21, 2011
BMW Confirms New "i" Sub-Brand, will Launch with i3 EV City Car and i8 Plug-in Hybrid Sports Coupe in 2013
Posted by wedos at 7:47 AM
It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well as an additional range of mobility services.
The first models to be launched under the new sub-brand from 2013 are the BMW i3 and i8. The BMW i3 is an all-electric city car, which was previously known as the Megacity Vehicle, while the i8, is a plug-in hybrid sports car based on the Vision EfficientDynamics concept study unveiled at the 2009 Frankfurt Motor Show.
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