Car Moon

The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.

The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.

Only a few days before its motor show debut at next week's Geneva Salon, the MINI Rocketman concept made its first public appearance at a special event on the sidelines of the Milan Fashion Week. The presentation was held at the Istituto Europeo di Design, which is a design school with a focus on automotive and product design.

Rolls-Royce and MINI may have the same owner, but the two iconic British brands have never been intended to cross paths. That was until a Texas-based firm called BMP Design decided to squeeze a Rolls-Royce Allison 250-C20B jet engine sourced from a helicopter in the back of a MINI Cooper S. Yes, that's right, just behind the front seats.

The consequences of this action are easy to imagine: the 420-horsepower, 400 lb-ft of torque RR engine drives the rear wheels, turning the MINI into a 4WD monster. Managing to drive the car is a major achievement, since the driver needs to balance the conventional controls with the separate levers that command the jet engine.

As you are about to see, the speed and the acceleration of this little rocket are mind-blowing. As is the noise coming from the turbine engine. Watch the videos after the break.

In support of the German Automobile Tuner Association’s “Tune it! Safe!” campaign, AC Schnitzer built the MINI E Police Look Concept, which is being showcased at the 2010 Essen Motor Show. The idea behind the campaign is to create a car that can satisfy tuning aficionados and also meet safety standards.

Thanks to a tip from Carscoop reader Rafael, we can now share with you the first video footage of MINI's new Countryman WRC prototype, which was caught testing earlier today (Tuesday) at Ponte de Lima in Portugal.

The Prodrive developed and built World Rallying Championship version of the Mini Countryman is powered by a 1.6-litre, four-cylinder turbo-charged engine from BMW Motorsport to comply with the new Super2000 regulations. Like the road-going model, it also gets four-wheel drive.

Diesel engines have a lot of advantages over their petrol counterparts, the most significant being their impressive fuel economy and monstrous torque. But there's one thing they don't have and that's the right sound. However, the BMW Group appears to have a solution for the problem - albeit in prototype form for now.

It's called Active Sound Design or ASD for short and it has been applied on two prototype diesel-powered models, a MINI Clubman and a BMW 635d Coupe.

ASD is an electro-acoustic system that makes use of microphones and the vehicle's sound system to change the engine's sound characteristics. The further enhance the acoustic experience, BMW's engineers also used different sound and vibration deadening materials in the engine bay and under the body of the car.

A horrific crash involving a MINI Cooper S racer took place this past weekend at the Ipswich Raceway in Brisbane, Australia, when debutant racer Kain Magro, 23, literally cart-wheeled out of control over a barrier and into a crowd of spectators during a racing event that preceded the Ipswich 300 V8 Supercars race.

Miraculously, the driver was unhurt while only two people from the crowd were treated for minor injuries. Check out the video after the break.

After details and first shots of the MINI Countryman crossover were released prior to its world premiere at the 2010 Geneva Auto Show in March, the British automaker has now followed up with a pair of videos showing off its latest creation.

The fourth addition to MINI's range after the regular three-door hatch, the Convertible and the Clubman, comes with a more rugged appearance, increased ride height, four doors, four individual seats (or a three-seat bench) and an available all-wheel drive system for the range-topping Cooper S and Cooper D versions. Check out the videos after the jump.

MINI's love affair with the psychedelic-looking swirly camouflage that it uses to wrap its prototype models during testing is so strong that the British firm decided to employ the same black and yellow design in its latest teaser video for the new Crossover model.

Being one of the main attractions at this year's Frankfurt Show, we couldn't leave you without live photos as well as video footage of MINI's sporty Coupe and Roadster concept cars. The two models are destined to enter series-production and are expected to go on sale within the next couple of years. MINI said that the coupe and its soft-top roadster sibling will most likely be available with the most powerful engines offered in the hatchback range, meaning the 1.6-liter turbocharged units in the Cooper S and Cooper S JCW with 175HP and 208HP respectively. Hit the break for the videos and photo album.

Following the release of a detailed photo gallery, MINI has now published video footage of its 'oh-so-close' to production Coupe Concept that will bow to the crowd at next month's Frankfurt Show. Unfortunately, the video does not include any driving shots but we do get a closer look at the exterior and interior details. The new performance-orientated small coupe is powered the same 1.6-liter turbocharged four with 211 HP used on the Cooper S John Cooper Works models. Watch the video after the jump.

Watching this spot for the MINI Cooper S that was created by agency Butler, Shine, Stern and Partners, the first thing that came to mind was Stephen King's horror novels. The witty commercial tries to show off the crisp and go-kart-like handling of the MINI Cooper S as the driver of the car evades an army of "evil" shopping carts with minds of their own that keep attacking him in a super-market parking lot. Follow the jump to check out the video.

MINI has released video footage of its special edition '50 Camden' and '50 Mayfair' models that were created in celebration of the brand's 50th anniversary. Both cars made their first public appearance at the firm's birthday party that was held in Silverstone at the end of May. Available in Cooper, Cooper S and Cooper D guises, the MINI 50 Camden and 50 Mayfair feature special color schemes along with unique design cues. Production will be limited to one year with deliveries set to start in September. Hit the jump to watch the videos or click here for more details.

MINI took the wraps off its second-generation Convertible model well ahead of the car's scheduled premiere at the Detroit Show in January 2009. The latest MINI Convertible is distinguished by a range of features such as the new generation naturally aspirated and turbocharged 1.6-liter four-cylinder petrol engines, a newly developed electrohydraulical softop as well as a variety of styling and design components. Hit the jump to watch the video or click here for more detailed information and a high-res photo gallery of the 2009 MINI Convertible.

The Crossover Concept that will first be presented at the Paris Motor Show in early October is a design study for an SUV type of not-so-mini, MINI. Measuring over 4 meters in length and almost 1.6 m in height, the proposed fourth variant of the MINI gets a four-wheel-drive system combined with an extended road clearance and a typical crossover appearance with plenty of body cladding. Other features include the asymmetric doors and the Centre Globe, a laser-etched display on the centre console that houses entertainment, communication, navigation and vehicle functions. Hit the jump to see the video that includes exterior and interior shots as well as footage from the Center Globe. -Continued

In this episode Fifth Gear compares two of Europe’s hottest superminis, the 208HP MINI Cooper S JCW and the 197HP Renault Clio RS Cup to find out which is the most rewarding car to drive. Along with the usual race track lap, Fifth Gear's journalists also perform an unconventional test in a tight circuit. Find out who wins in the video after the jump. -Continued

Via: Autoblog.it