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Tuesday, November 25, 2008
Even though Honda is planning to debut the all-so-important Insight Hybrid vehicle at the 2009 Detroit motorshow in January, the Japanese automaker has decided not to stage any of the traditional flashy press events because of the depressed business conditions. "Normally we have a great TV moment with special effects to reveal a new model," said Honda's U.S. spokesman Chris Martin. "That's a very expensive prospect. Given the economic times, we just didn't see that as appropriate this year."
Honda decision to cancel its press conferences and events comes after a series of automakers including Nissan, Infiniti, Mitsubishi, Suzuki, Land Rover, Ferrari and Rolls-Royce pulled out of the 2009 Detroit show altogether.
Via: Automotive News (Sub. Req.)
