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Friday, February 20, 2009
Well, we'll be damned; Ford has just made a move that actually makes sense as the company announced today its plans to hand out 100 European-spec Fiestas to a selected group of consumers from across the USA as part of an extensive pre-launch awareness campaign in advance of the small car's 2010 North American market launch. Under its "Fiesta Movement" programme, Ford will choose 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube.
In order to participate in the programme, you have to be a U.S. citizen over 21. Those interested will have to create a 2-5 minute video explaining the reasons why you should get in the list, upload it to your YouTube account, add the tag "fiestamovement" and submit the link. For more info head over to Ford's dedicate microsite here.
The one-hundred Fiestas involved in the programme will be five-door variants equipped with Ford of Europe's 1.6-litre Ti-VCT petrol engine that delivers an output of 120HP.
The North American version of the new Fiesta will be built at Ford's Cuautitlan plant in Mexico. Sales in the U.S. will begin in 2010.
