Thursday, April 23, 2009


The things marketers and advertisers come up with to capture the attention of consumers, never cease to amaze us. To celebrate the launch of the new 308CC coupe-convertible in the U.K., Peugeot decided to offer Londoners a 'rude' wake-up call in the morning rush hour with a team of 308 seemingly naked people wearing only a blue scarf. However, to the dismay of many, Peugeot's commuters weren't actually naked as they were wearing specially made bodysuits mimicking the color of the human skin. Check out Peugeot's "naked" commuters in action in the video after the jump.

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