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Wednesday, July 15, 2009
With a little help from the second generation Ka mini that has found its way in the driveway of more than 11,000 UK customers since its launch this past January, UK sales of Ford's mini have surpassed the half-a-million mark. The original, first-generation Ka was introduced in Britain in 1996.
Marketing director, Ford of Britain, Mark Simpson, commented: "There were eight competitors in the Ka's market segment in 1996 – now there are 26 rivals. Offering low ownership costs and cheeky distinctive styling, the Ka has maintained its strong appeal over the years and remains at the top of its segment."
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