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Thursday, May 6, 2010
Buick Confirms New Models, Targets "Customers that Shop at Ikea and Drink Coffee at Starbucks"
Posted by wedos at 6:37 PM
The new Buick confirmed that it will be releasing a new compact sedan and small crossover as follow-ups to its mid-size Regal (pictured above in GS concept form). Well, at least now it's official.
The three new vehicles are expected to help it move into 47% of the market, which will help Buick in achieving its goal of doubling sales "in the next few years".
The brand will also cease using trim-level designations, continuing to shake things up. Why? "Trim levels imply there is a hierarchy of the premium vehicle," says Craig Bierley, director of Buick-GMC advertising/sales promotion director.
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