Thursday, July 29, 2010


General Motors is going with the times by hooking up its Chevy (that's Chevrolet for all you GM employees) salespeople with a new dealer app for the iPhone, iPod touch and iPad. The Chevrolet Dealer app features the entire Chevrolet lineup of cars, trucks and crossovers.

Aside from the obvious "wow" factor for consumers, GM says the dealer app allows a salesperson to work with a customer to pick colors, search for a matching vehicle in the dealership's inventory, look up offers that can be applied to the purchase or lease and submit and retrieve quotes, anywhere in the showroom, on the sales lot, or even if they're away from the dealership.

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