Car Moon

We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.

Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...