Monday, October 25, 2010


Hyundai, in another bold move to continue attracting American consumers and impressing the public, will soon be building up to 80% American-sold cars in the US (as long as the Elantra makes as big a splash as the Sonata). That would make the little Korean-that-could as "American" as Ford, GM, and apple pie. While this sounds impressive, the numbers are a bit skewed.

For example, the 80% (or "closer to 70%" if listening to J.D. Power analyst Jeff Schuster) is significant when strictly discussing percentages. If discussing volume, the major US automakers still hold the cards. CNN Money reports that if GM were building 66% of American-sold cars here, the number would triple Hyundai's current volume.

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