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Thursday, June 30, 2011
BMW Takes Leading Car Role in New “Mission: Impossible – Ghost Protocol” Film with i8 Concept and 6-Series
0 comments Posted by wedos at 5:31 AM
Tom Cruise’s return for another impossible mission as Ethan Hunt also marks the BMW Group’s return to Hollywood, as the Bavarian automaker will be the main automotive partner in the fourth installment of the Mission Impossible franchise.
BMW’s product placement in the “Mission: Impossible - Ghost Protocol” film comes in the form of the concept version of the upcoming i8 Hybrid Coupe, the Vision EfficientDynamics study while the latest 6-Series Convertible will also play a role in the movie.
Monday, February 21, 2011
BMW Confirms New "i" Sub-Brand, will Launch with i3 EV City Car and i8 Plug-in Hybrid Sports Coupe in 2013
0 comments Posted by wedos at 7:47 AM
It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well as an additional range of mobility services.
The first models to be launched under the new sub-brand from 2013 are the BMW i3 and i8. The BMW i3 is an all-electric city car, which was previously known as the Megacity Vehicle, while the i8, is a plug-in hybrid sports car based on the Vision EfficientDynamics concept study unveiled at the 2009 Frankfurt Motor Show.
