Car Moon

It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube.

BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.

The spectators at last weekend’s ADAC GT Masters championship at the Nürburgring witnessed a horrific crash involving Alex Plenagl and his BMW Alpina B6 GT3 racecar when the driver lost control of the vehicle and strayed off the course at a high speed.

Plenagl’s Alpina flew over the safety barriers, passed through a BMW sign and crashed onto the concrete wall.

Two observations: one, there’s nothing cooler than a LS1-engined BMW that is externally indistinguishable from its bread-and-butter cousins and two, the Apple iPhone is probably the worst thing for filming a movie ever. A little less of number two and a little more number one, if you please.

This BMW E46 3-Series coupe, or as its UK owner has appropriately named it, the 357Ci, started its life as a 2001 325Ci with an M Sport Package.

In the hands of its current owner, it received the same 5.7-liter LS1 V8 engine as the rather forlorn looking Porsche 911 we wrote about last week, making this the second American-powered German automobile we’ve featured in as many days.

The Audi RS3 Sportback and the BMW 1 M Coupe represent two very different approaches on the compact sport model segment.

Ingolstadt’s proposal is a five-door model that looks more like a hotted-up small station wagon than a hatchback. It features a 2.5-liter turbocharged inline-five producing 340-horsepower and 450 Nm (331.90 lb-ft) linked to Audi’s all-wheel drive quattro system and a seven-speed dual-clutch gearbox.

Tom Cruise’s return for another impossible mission as Ethan Hunt also marks the BMW Group’s return to Hollywood, as the Bavarian automaker will be the main automotive partner in the fourth installment of the Mission Impossible franchise.

BMW’s product placement in the “Mission: Impossible - Ghost Protocol” film comes in the form of the concept version of the upcoming i8 Hybrid Coupe, the Vision EfficientDynamics study while the latest 6-Series Convertible will also play a role in the movie.

From the moment BMW introduced the new 1 M Coupe, it was more than evident that the smallest member of the Bavarian firm’s M family would be compared with the brand’s most illustrious product, the M3 Coupe.

Automobile Magazine’s West Coast Editor Jason Cammisa voiced his thoughts on the 1 M Coupe versus M3 debate in a rather amusing way during his first drive of the sports car in California.

The skinny? “If you want an M badge, go ahead and buy an M3. If you want what an M3 could be, buy one of these things [the 1 M Coupe]”. Follow the break to watch the full video.

A pair of security cameras mounted inside and outside of a store allegedly located in Mexico (according to the Youtube poster), caught an accident involving a dangerously careless driver of a BMW 1-Series hatchback on film.

The video captured the middle-aged man in the BMW as he slowly entered the parking lot. For some unknown reason, he didn’t come to a stop and continued his way as if there was nothing in front of him.

Once inside the store, the reckless driver (20 seconds into the video) –get this- adjusts his exterior mirror as he puts the car in reverse to exit the shop and almost hits the cashier in the process! Amazingly, no one appears to have been injured. Watch the video footage after the jump.

This first official promo of the new F10 BMW M5 attempts to give us a more dynamic view of the Bavarian sports saloon with scenes from the track. For some reason though, BMW has masked most of the video with a dramatic but redundant music soundtrack since most of us are interested in hearing the sounds of the twin-turbocharged 4.4-liter V8 engine. Read more »

Make no mistake; you can find hooligans in every country and in all sports. The colors and language may change, but there’s a common denominator that crosses all cultural lines: idiocy of the utmost degree and the complete lack of compassion towards fellow human beings.

The huge riots in Vancouver, Canada, after the Canucks' loss last week to the Boston Bruins for the Stanley Cup, are a prime example of this kind of ill mentality.

We saw several people injured, shops looted and properties destroyed, but this particular incident involving three young women and their BMW M5 sedan, stood out for a great number of reasons. The three women were hopelessly trying to fend off an army of male individuals from kicking, jumping, breaking and throwing whatever they could find on the previous-generation M5 saloon.

It’s one thing describing the incident and another watching these men (if you can call them that…) turning into animals just for the fun of it. And what is even more disturbing is the fact that from all these people surrounding the vehicle, not one person tried to intervene to help these women. Unbelievable…

BMW of Canada has published a new and rather entertaining promotional film on the firm’s new limited production 1-Series M Coupe. The video shows the Bavarian automaker’s sports car pushing its 335-horsepower twin-turbocharged inline-six to the limit and burning plenty of rubber in doing so while passing sideways through set of imaginary walls on the road.

Truth to be said though, BMW’s advertising agency could have skimped on the somewhat farcical CGI (computer-generated images) cement walls and still have an engaging commercial in its hands. Take a look at it in the video after the jump and tell us what you think in the comments section below.

After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam.

According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.

Unless you are able drive into to an enclosed garage nearby, there’s not really much you can do to protect your car -or anything else in danger for that matter- if you are caught out in a severe hail storm. However, this doesn’t mean that some people won’t try to prevent the inevitable like this owner of a previous generation BMW 5-Series sedan.

Said to be a Croatian tourist on a visit to Slovenia, the owner of the Bimmer attempted to save the body of his beloved car by covering it up with whatever he could find. In this case, the only available items were some clothes he had in a plastic bag. Somehow, it doesn't seem like such a great idea... Watch the clip right after the break.

The hype surrounding the upcoming M5 continues with a new video released by BMW showing the Bavarian firm’s high-performance sedan being tested at the company's Miramas proving grounds in the south of France. Given that the M5 is scheduled to be unveiled at the Frankfurt motor show in September, these are probably the final rounds of testing before production begins. Read more »

Here is yet another failed attempt to load a vehicle on a truck. In fact, this one is much worse –albeit far less costly- than the Porsche Carrera GT incident we showed you back in April. This time, the protagonist is a BMW - from what we can tell in this grainy video, an E36 3-Series Coupe.

As you can see for yourself in the surveillance footage in the video after the break, the driver of the bimmer, slammed the pedal to the metal as he was going up the ramp, and the result, well, let’s just say is painful yet humorous at the same time.

Back in 1997, Ferrari and Shell released a stunning commercial shot in the Mojave Desert in southeastern California, featuring a Formula 1 car being refueled by a Shell airplane. Fast forward to 2011 and BMW USA has remade the famous ad, albeit in a slightly different manner. Read more »

Being a test driver for any automaker isn’t an easy task. In fact, there are times it can be downright dangerous, as this video clip proves. You see, it is one thing filming a prototype vehicle from a distance and on foot and another when a fool does it holding a cell phone camera on one hand and the steering wheel with the other while passing you on the autobahn at around 300km/h (187mph)… That’s just beyond stupid.

The cars in question here are a BMW M5 E60 and what is claimed to be a lightly camouflaged prototype of the next generation M5 F10, which we saw in concept form at this week’s 2011 Shanghai Auto Show. Watch the short video after the break.

The new BMW Z4-based 99d roadster and the BMW 550i-based ACS5 sports saloon will hog the limelight on AC Schnitzer's stand at this week's 2011 Geneva Motor Show. Both models were developed to offer performance without compromising on fuel efficiency and CO2 emissions. The Z4 99d comes with a 190HP 2.0-liter turbo diesel engine, while the ACS5 features a 4.4-liter turbocharged V8 gasoline unit pumping out 540-ponies. Scope out the first promotional videos of AC Schnitzer's newest tunes right after the break.

Do you happen to own a fourth generation BMW M3 Coupe, Sedan or Convertible model, and if so, do you crave for a throatier sound from its exhaust? If you answered yes to both questions and can justify spending $4,374 plus labor for installation for a performance exhaust system, then you may want to take a look the Bavarian firm's new M Performance offering.

If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.”

After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers before, right? Apparently not, as the Excel went on to become one of U.S.’s best selling imports, with 168,000 of the little blighters sold in its first year stateside. That’s a lot of, “Hun-days,” [sic].

We've lost track of how many times we've seen crazy edits to the English subtitles of a scene from the 2004 German-language movie titled “Downfall" in the United States, in which Adolf Hitler explodes with anger. This four-minute-long video spoofs BMW and the company's decision to make use of the N54 twin-turbocharged 3.0-liter straight-six engine on the 1-Series M Coupe. Enjoy some laughs in the video after the jump.