Car Moon

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.

Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).

Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

Last month, Nobuhiro “Monster” Tajima broke his own record at the Pikes Peak Hill Climb with a sub 10 minutes time in a 910-horsepower modified Suzuki SX4 racecar.

Now, Nissan’s first all-electric car, the LEAF, has tackled the 156 turns of the “Race to the Clouds”. Naturally, “Monster” Tajima can rest assured that his record remains safe.

That’s not to say that the LEAF driven by Chad Hord didn’t record a respectable time. After all, 14 minutes and 33 seconds with an average speed of 51.2 mph (82.4 km/h) is not to be laughed at for an EV that used just 46% of its charge to cover the demanding 12.42 miles (20 km) hill climb.

Watch the LEAF climb the Pikes Peak after the jump.

According to Nissan, the second generation of its Versa sedan features “the lowest MSRP in America” at $10,990 (not including a destination fee), with the sub note that the company’s aforementioned assessment is based on “MY12 competitors at time of print”.

Some of you will say, we already knew that, and you’re right. But what we did learn today is the pricing of the entire Versa range that includes three more models aside from the cut price, entry-level S trim.

A crazy car crash that took place in Moscow, Russia, on July 6, 2011, was caught on film by a pair of security cameras. The person responsible for the catastrophic scene you see in these aftermath photos that were shot on location is the driver of a black Nissan GT-R.

From what we can tell, the GT-R driver was either street racing with another car or simply trying out the full potential of his high-performance sports coupe on the streets of Moscow. Whatever the case, he failed to steer left after passing a black vehicle from the right and ended up crashing into three parked vehicles.

The force of the impact was so severe that the parked cars were literally thrown into the air as if they toys. Watch the security cam tapes of the accident in the videos after the break.

Twenty-three of the U.K.’s car and component factories have opened their doors to teachers and students alike in a renewed bid to entice young people into automotive and manufacturing engineering. At the annual summit of the Society of Motor Manufacturers and Traders (SMMT), Tony Walker – Toyota Motor Manufacturing U.K.’s deputy managing director – said:

“The industry today is hi-tech. There are no oily rags. There are no smoke stacks. It is an inspirational and an aspirational place to be.”

In fact, carmakers are eager to point out just how fun and lucrative engineering can be. It’s all part of the U.K. government’s push to shift its focus away from financial services after the deadly Global Financial Crisis of 2007.

The battle for supremacy in the electric car category has begun –even though at present there are only two prime contestants. According to Bloomberg, the Nissan LEAF sold 3,875 cars the first half of the year, compared to 2,745 of GM’s Volt over the same period.

From January through May, the Volt was only 17 cars behind the Leaf, but in the following month, sales of the Volt plunged to just 561 cars, while those of the LEAF took off with a record 1,708 units, giving Nissan’s EV the lead. The LEAF costs $33,000 before a $7,500 federal tax credit, while the Volt costs $41,000 before government incentives.

Four years, six months and 23 days after the first Qashqai small crossover rolled off the Sunderland Plant’s production line in the UK on December 5, 2006, Nissan has passed the 1 million milestone.

The Japanese automaker said the Qashqai is “easily the highest-volume car produced in the UK” adding that no other car in Britain has reached the one million mark in such a short period.

Japanese carmaker Nissan Motor Co. revealed on Monday its new midterm business plan dubbed “Power 88”, with which it aims to boost both its global market share and profit margin to 8 percent within six years – hence the “88” reference in the name. Last year, Nissan, which is 44.3 percent owned by French partner Renault, had a 5.8 percent global market share.

The new plan calls for the introduction of 52 new cars for fiscal years 2011 to 2016, or about one new vehicle every six weeks.

Without doubt, one of the highlights of this year’s edition of the famous Goodwood hill climb will be Nissan’s participation. And no, we’re not talking about the Sumo Power GT team’s GT1 race-winning Nissan GT-R, but for the Juke small crossover and the Leaf EV.

You see, the Japanese company has set its sights on claiming two special records at the Goodwood Festival of Speed that takes place in Britain on 1-3 July with the aforementioned models.

Earlier this month, we reported on Nissan’s plans to drop the Altima Hybrid from its lineup at the end of the 2011 model year because of poor sales in the States as well as the fact that it uses a hybrid system borrowed from its chief Japanese rival, Toyota.

On Monday, Japanese business daily Nikkan Kogyo said that Nissan has already began work on a new hybrid system for front-wheel drive cars that will be based on the firm’s rear-wheel-drive hybrid drivetrain that launched in the 2012 Infiniti M Hybrid.

The Renault-Nissan Alliance has announced the opening of a new research office at Mountain View, California. The new facility lies at the heart of Silicon Valley, directly across the Google campus and near some of the world’s leading software and hardware companies.

The location will allow the Renault-Nissan Alliance, which already employs more than 350,000 workers and accounts for 1 in 10 new cars sold globally in 2010, to benefit from the regional engineering talent in shaping the cars of the future.

After preparing its customers with an announcement in January, Nissan today went ahead and introduced a re-badged version of the Mazda5 MPV (called Premacy in its home market) in the form of the new Lafesta Highway Star. The compact minivan is supplied to Nissan by Mazda on an original equipment manufacturer (OEM) basis, and will be sold exclusively in Japan. Read more »

The current Nissan Altima Hybrid is counting days (well, more like months) in the U.S. as the Japanese automaker plans to drop the gasoline-electric hybrid model from its lineup at the end of the 2011 model year, according to a report from Autonews. The hybrid sedan hasn’t been much of a success for Nissan as only 35,000 units have been sold in the States since its introduction in the market in 2007.

Aside from the somewhat disappointing sales, Nissan’s decision may also have to do with the fact that the Altima Hybrid utilizes a hybrid system sourced from rival Toyota. Nissan has since developed its own hybrid system with a new lithium-ion battery that made its debut on the 2012 Infiniti M Hybrid.

The battle for sales supremacy in the eco-friendly segment between Nissan’s pure electric Leaf and GM’s extended range Chevrolet Volt is really heating up lately, with the two models separated by only 17 cars in U.S. sales figures so far this year.

And while GM is betting on the introduction of a slightly lower priced base model as well as the extended availability of the Volt in all 50 states to win this battle, Nissan is counting on increasing output to ease customer delays after production was disrupted by the Japan’s earthquake and tsunami on March 11.

Even though the new Nissan Leaf and the Chevrolet Volt are two very different cars when it comes to details, they do have a common denominator: they are the most technologically advanced eco-friendly vehicles that are mass-produced and readily available in the U.S. market. That said, it’s interesting to see how they’re doing in sales this year.

Believe it or not, it’s a fierce neck-to-neck sales battle so far in 2011 with only 17 cars separating the Leaf from the Volt. Nissan has delivered 2,184 examples of the pure-electric Leaf from January to the end of May, while GM has sold 2,167 units of Chevrolet’s extended range electric vehicle in the same period.

Toyota’s executives must be green with envy once they hear the salaries of their counterparts in Nissan. That is because, Nissan’s top directors were paid more than twice as much for the fiscal year that ended last March than their equals at Toyota, according to a report from Bloomberg. And this despite the fact that Toyota is Japan’s biggest car manufacturer and Nissan is number two.

In a statement that Nissan issued before its annual meeting on June 29, average salary, including bonuses, for 14 executives was 126 million yen, or $ 1.6 million. In comparison, Toyota paid its 38 directors and auditors an average of about 41 million yen per executive.

If there is one thing we don’t like about electric sports cars (we emphasize ‘sports’) in general, it is the lack of engine sounds, you know, the banging thunder of a brawny V8 or the symphony of a finely tuned straight six. Sure EVs may be just as fast as any gasoline-powered model but when it comes to aural pleasure, you might as well be listening to your electric shaver…

Take a look at the following video of the Nissan Leaf Nismo RC racer, which was filmed during a test session, after the break and you’ll see what we mean. And if you disagree, feel free to voice your opinion in the comments section.

A recently released study by research-based consulting firm Reputation Institute, found that BMW is considered the world’s most reputable company in the automotive sector and fourth overall behind Google, Apple and the Walt Disney Company. German automakers in general performed well in the study with Daimler, owner of Mercedes-Benz, Maybach and Smart, ranking 7th overall, while Volkswagen finished in 10th place, followed by Honda (29), Toyota (60), Nissan (61) and Suzuki (63). Read more »

The second generation of Nissan’s big-selling in Europe Qashqai crossover will be designed, engineered and built in Britain, the Japanese automaker’s CEO Carols Ghosn announced today during a meeting with UK Prime Minister David Cameron. Nissan said it will spend £192 million (US$315 million or €215 million) for the new Qashqai, safeguarding 6,000 jobs, both direct and indirect through the UK supply chain. Read more »