Car Moon

Nobuhiro “Monster” Tajima has broken his own record at this year’s Pikes Peak Hill Climb, completing the 12.42-mile (19.9 km) “Race to the Clouds” in just 9:51.278, demolishing the 10:1.408 time he set four years ago.

“Monster” Tajima, who has being racing at Pikes Peak every year since 1988, accomplished this extraordinary feat driving an extremely modified Suzuki SX4 with 910-horses. Second fastest was Rhys Millen in the modified Hyundai PM580, with a time of 10:09.242.

Come on, admit it, tire-smoking burnouts are a blast to watch. Even more so when the vehicle in question is a Japanese kei car stuffed with a GM-sourced LS1 V8. Enter the world of the Curupt, a wildly modified Suzuki Might Boy that comes to us from the land of Down Under.

Largely unknown to most of the world, the Suzuki Mighty Boy is a toy-sized pickup truck-style model from the glorious 1980s that was sold in Japan as well as Australia and Cyprus between 1985 and 1988. Despite its promising name, the fact that it was based on the Giugiaro-designed Suzuki Curve kei car meant the Mighty Boy was anything but ‘mighty’ as power came from a puny 0.5-liter three-cylinder engine delivering around 28 ponies.

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

Having presented the new Kizashi sedan, Suzuki is now focused on finishing the development of the new generation of the Swift supermini that was spied here on film during testing in and around the Nurburgring race track.

Riding on a new platform, the 2011 Swift will be slightly bigger than today's model but it will maintain its MINI-like design feel and shape. The most notable styling changes (or at least those that can be seen on the camouflaged cars) concern the more prominent and significantly larger headlamps and tail lights.

Suzuki performed the global debut of its all-new Alto mini car at the Paris show. If you were expecting to see a production version of the A-Star Concept that made a splash at last year’s Tokyo Show, then you’d definitely be disappointed with the outcome. At any rate, measuring just 3.5 meters in length the 2009 Alto is powered by the same three-cylinder 1.0-litre petrol engine that’s already in the Splash delivering an average fuel economy of 4.5 lt /100km or 52.2 mpg US. Watch the video after the jump. -Continued