Car Moon

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.

After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.

Many have tried, but few, if any that is, have succeeded. We’re talking about people who try to imitate the driving style of the Dukes of Hazzard, but who eventually end up in a situation that’s closer to what you’d expect from Sheriff Rosco P. Coltrane than Bo and Luke Duke.

In this video, we see the driver of Volkswagen Caddy small van getting off the road to use a knoll as a lifting ramp… Do we need to say more? Watch the clip for yourself after the break (for a better viewing experience we propose playing both videos at the same time).

Volkswagen won an amazing 34 “Lions” in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a “Titanium Lion” for the “Think Blue” campaign.

However, the star of the show was, of course, “The Force”, Volkswagen’s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.

The rebel alliance from…Greenpeace launched a coordinated attack against the Volkswagen Group this morning by airing spoofs of the German firm’s now famous mini Darth Vader commercial, taking over advertising hoardings to install their own banners on billboards located in London and unleashing “eco-storm troopers” to protest on London's Old Street.

Greenpeace went ahead with the attack to draw attention to its concerns over the German company’s ecological record.

The environmental activist group claims that the car giant is “spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020” and calls Volkswagen to turn away from the Dark Side.

Ever since Hershey’s chocolates appeared in William A. Wellman’s 1927 Wings movie - the first and only silent film ever to win an Academy Award for Best Picture, the practice of product placement has become an every day part of our television and cinematic experience.

Volkswagen is one of the many automakers that has adopted this strategy spending millions of dollars each year to place its products not only in movies but in music videos as well. One of our eagle-eyed readers, Dallas Howell, noticed the product placement of the 2012 Volkswagen Beetle in Britney Spears’ brand-new, paparazzi-bashing "I Wanna Go" music video.

A violent accident between a Ferrari 456 and a Volkswagen Gol that took place in Martinez, an affluent city located near the Argentine capital of Buenos Aires was caught on tape by a nearby security camera.

The video shows the blue Ferrari 456 after the driver lost control of the car as it heads slideways towards an oncoming Volkswagen Gol hatchback. The impact, as you can see for yourself in the security footage, is severe. Both drivers were taken to the hospital with serious but non-life-threatening injuries.

Although we could not confirm this, media reports from the country citing police sources state that the driver was not the owner of the car but a dealer employee who was taking the Italian supercar for its technical inspection.

As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…

The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.

Let’s get one thing straight: I’m not a huge fan of beatboxing. It’s something me and my friends were big into in junior high, but I’ve since outgrown it. Others have not. In a recent TV spot promoting the latest-generation Volkswagen Polo GTI, the Singapore arm of global marketing agency Tribal DDB brought in local beatboxing talent Dharni Ng to lay down some slick beats.

The result is...interesting, I guess. I’m not really in much of a position to judge beatboxing, so it’s hard to tell if this is good or merely average. You can check out the full ad below and an additional clip of Ng “rehearsing” while being driven about in the Veedub. Oh, and don’t forget to leave a comment in the section below.

Last November, Oprah Winfrey gave us our first tease of the spanking new 2012 Volkswagen Beetle during one of her daily shows by revealing the car’s silhouette. Now, being that the show reaches millions of American viewers, and as everybody knows, Oprah has that special Midas touch when it comes to promoting products; Volkswagen had no problem to donate a brand new 2012 Beetle to each of the 275 audience members.

Fast forward to today, the German have already unwrapped the third generation Beetle at the 2011 New York and Shanghai motor shows in April, so it’s time for Volkswagen to create some buzz around the car with the release of a video showing Oprah handing the keys to one of the lucky audience members. You can watch it right after the jump.

Volkswagen marked the UK launch of its new Amarok truck with a rather unusual demonstration, using four pickups to demolish a gigantic, 67-meter (220 feet) tall steel chimney weighing in at around 140 tons. To complete a job that would normally have been done by a 40-ton excavator, structural engineers and demolition experts meticulously planned the task, undertaking a series of tests to see if the Amaroks had the necessary power and traction to do the job.

The structure was prepared using a standard procedure of flame cutting a “shark’s mouth” at the base of the chimney in order to reduce its structural integrity while ensuring that it remained free standing. The cars were fitted with a “quick release” safety mechanism for the towing ropes to ensure the safety of the stunt drivers in case the structure fell in the wrong direction.

After months of rumors and whispers, Volkswagen officially announced that it will enter a factory team to the World Rally Championship starting with the 2013 season. The announcement was made in Italy, where journalists had the chance to take a first look at the car VW will throw in the competition, the 300HP Polo R WRC, shown here as a prototype. Read more »

Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat.

Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.

In what could be one of the first public sightings of the brand new 2012 Volkswagen Beetle outside of a motor show, Youtube user JWalters84 passed by and filmed his short encounter with the car on a road in Laredo, Texas. What was it doing there? Well, who knows, but it's safe to assume that it’s probably a pre-production model used either by dealers or by VW Group employees since sales of the third generation of the Beetle in the USA will not start until September. Read more »

It appears that carmakers have a love-connection with Australian pop singer, Kylie Minogue. Following a recent collaboration with Lexus for the European launch of the Lexus CT200h, the Melbourne-born star signed an advertising partnership with Volkswagen to promote the new Golf Cabriolet. Minogue has already filmed the first TV commercial for Wolfsburg's new convertible model that aired in Germany this week. Read more »

We reported on the unveiling of the all-new 2012 Beetle yesterday, but since then we got our hands on a slew of fresh photos shot during the presentation of the car in Shanghai, as well as in Manhattan, New York, and Berlin in Germany.

For the most part, the first reviews on the ‘less flower, more power’ styling direction of the New Beetle’s replacement in general do appear to be on the positive side, but for Volkswagen, this needs to translate into consumer spending when the car goes on sale this fall.

Last week, Volkswagen unveiled the Golf24 endurance racer with which it will compete in this year’s Nürburgring 24-hour race. This is the first time since 2007 that the Germans enter a Golf-based competition model in the event. Unlike its 300HP, front-wheel drive predecessor, the new model gets all-wheel drive and a 2.5-liter five-cylinder turbo engine cranking out 440 ponies and 540 Nm (398 lb-ft) of peak torque. Hit the jump to see the Golf24 in action at the Vallelunga racetrack in Italy. Read more »

Volkswagen is offering us a 10-second glimpse of its new 'Black Beetle' TV commercial that will air during the Super Bowl football game next Sunday, February 6, 2011. The is the first television spot for the next generation of the Volkswagen Beetle, which is scheduled for launch in May, 2011. However, the 'Black Beetle' commercial won't reveal the car itself as it is centered on a beetle (as in the insect) that runs around the forest outperforming all the other creatures. Follow the jump to watch the teaser spot.

The highlight of Volkswagen's presentation at this week's Qatar motor show is the new XL1, a futuristic looking diesel-electric plug-in hybrid study for an everyday-use coupe vehicle with a combined fuel economy of just 0.9 liters per 100 kilometers or an amazing 261 mpg US.

The extremely low fuel consumption is achieved through the use of a lightweight construction, carefully honed aerodynamics and of course, the hybrid powertrain that combines a 0.8-liter twin-cylinder diesel producing 48-horses with a 27HP electric motor. If you follow the jump, you can check out live photos as well as on the road videos of the XL1. For more details on the study, read our previous post here.

One of the most memorable movies quotes of all time is from the 1994 comedy-drama Forrest Gump, in which Tom Hanks’ character said: “Life was like a box of chocolates. You never know what you're gonna get”. Fast-forward to today, and eBay seems to be the proverbial box of chocolates with some truly sweet surprises, like this VW Beetle-based 1973 Air Force project car, named Talon.

One of the most highly anticipated world premieres of the 2011 NAIAS, the new U.S. market 2012 Volkswagen Passat, turned out to be one of the less exciting -at least in terms of design- introductions of the show. The US-built replacement for the European-sourced Passat literally looks like an extra-large Jetta, which drew its own share of criticism for its uninspired and generic looks. For comparison, we've added a few shots of the Jetta after the jump.

While the design may not be engaging, the car's lower sticker prices will certainly attract more buyers as the new Passat will start from around $20,000 or some $7,000 to $8,000 less than the 2011MY it replaces.

However, keep in mind that while the base 2011 Passat was offered with a modern 200HP 2.0 TFSI, the entry-level 2012MY Passat will come with VW's old 2.5-liter five-cylinder unit rated at 170HP.