|
|
|---|
Monday, July 13, 2009
Following in the footsteps of other automakers such as Nissan and Aston Martin, Ferrari has opened a new dedicated store at the Nurburgring race track. The 240 square meter Ferrari Store which happens to be the Italian firm's first shop in Germany, offers a wide variety of products from the Prancing Horse ranges for GT car customers as well as for enthusiasts while there's also a special lounge area for meetings and a relaxation area directly overlooking the circuit itself.
And if you have been wondering why so many makers have been opening stores lately at the 'Ring, the plan is to turn the world famous circuit into an all-year round "leisure and business center" - something like a 'Disney World' for car aficionados. For this reason, a great number of buildings are being added around the course including a dedicated shopping boulevard, an events and conference center and of course, hotels.
