Wednesday, January 13, 2010


As part of its never-ending marketing efforts, Ford has announced that a widebody conversion of the 2011 Ford Mustang GT will make its hip-hop debut alongside Grammy Award-winning rapper Nelly as part of the artist's upcoming album's artwork. The album, which is set for a release this spring, will feature a tricked-out 2011 Mustang GT modified by DUB Magazine.

"I'm itching to get behind the wheel of my Mustang and really take it out on the streets," said Nelly. "This vehicle being a part of my album artwork is just a reflection of the direction and feel that the album has. To be able to partner with Ford again on another vehicle that is going to change the automotive game is exciting," he added.

Nelly's blacked out "5.0" gets a custom gloss black paint job with flat black racing stripes and a Street Scenes wide body kit complete with custom 22- and 24-inch alloy wheels wrapped in Pirelli tires. Other features include a billet grille, hood scoop, tinted taillights, angel eyes headlights and a Borla exhaust.

The Mustang GT's interior has also been upgraded comes with a complete suede and leather design as well as a custom JL Audio system that includes two 12-inch subwoofers, amps and speakers.

There are no changes under the hood with Nelly's GT retaining the stock model's new 5.0-liter V8 engine with 412 horsepower and 390 ft.-lb. of torque.

"Nelly is a true car guy, there's no denying that. When Nelly expressed interest in wanting to partner with Ford on the all-new 2011 Ford Mustang GT, we knew it was a perfect fit," said Crystal Worthem, Ford's Multicultural Marketing communications manager.

We say that Ford's marketing team always manages to discover "car guys and gals" in all but the most obvious places...







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