Honda's all-new Insight hybrid is off to good start in Britain having sold 229 units since it went on sale in the market on April 4, 2009. That's compared to 198 units of the current generation Prius - always according to Honda's data. Besides the fact that the Insight is a newer model than the Prius (the third-gen Prius will be arriving on British shores in July 2009), another benefiting factor for Honda's hybrid is that it is priced significantly lower than Toyota's hybrid.
In the UK, the Honda Insight starts from £15,490 (US$22,900) on-the-road whereas the second-generation Prius begins from £18,370 (US$27,100). The Japanese automaker said that it expects to sell around 7,000 Insights in the UK this year while the annual global sales target is in the region of 200,000 units.
